Met Dr Balakrishna Grandhi, DEAN on 21/2/10


MARKETING TYPE = B2B , B2C
PRODUCT TYPE = Product, Service
GO TO MARKET = Direct Sales, Channel Sales
CUSTOMER TYPE = High end, Low end


Ask the students to find a company of that type and then ask them to say a few things about them!


Time period = 75 Minutes + 45 Minutes + 75 Minutes

Many are 5-6 years workex. This is a core course ( means they will need to undergo this course even if they specialize in any field = marketing, operations, finance or HR ) hence it is an appreciation course and should clarify cross-functional inter-dependencies.

Ask the student groups to bring a problem to the table every 2nd lecture. Give a group quiz to ensure everyone prepares.