Danger Sign # 1: Arrogance.
Choose opposite of arrogance : CONFIDENCE!
Arrogance WILL create and it WILL get attention BUT it WON’T attract or keep a loyal following.
Danger Sign #2 : Hype.
Choose the opposite :AUTHENTICITY!
You can make a LOT of impact with hype but the truth will inevitably emerge.
Danger Sign #3: Opinion ( Presenting your judgment as fact.
Choose opposite : EXPERTISE.
Expertise (opinion tempered by experience and fact) has a far greater appeal and “staying power.”
Choose the opposite :AUTHENTICITY!
You can make a LOT of impact with hype but the truth will inevitably emerge.
Danger Sign #3: Opinion ( Presenting your judgment as fact.
Choose opposite : EXPERTISE.
Expertise (opinion tempered by experience and fact) has a far greater appeal and “staying power.”
Of course it takes a significant amount of time and effort to develop expertise.
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